✎✎✎ Professionalism In Public Relations

Sunday, November 07, 2021 1:55:36 PM

Professionalism In Public Relations



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PR Ethics

The Working Party's view, based on the evidence it has received, is that medical professionalism lies at the heart of being a good doctor. The values that doctors embrace set a standard for what patients expect from their medical practitioners. The practice of medicine is distinguished by the need for judgement in the face of uncertainty. Doctors take responsibility for these judgements and their consequences. A doctor's up-to-date knowledge and skill provide the explicit scientific and often tacit experiential basis for such judgements.

But because so much of medicine's unpredictability calls for wisdom as well as technical ability, doctors are vulnerable to the charge that their decisions are neither transparent nor accountable. In an age where deference is dead and league tables are the norm, doctors must be clearer about what they do, and how and why they do it. We define medical professionalism as a set of values, behaviours, and relationships that underpin the trust the public has in doctors. We go on to describe what those values, behaviours, and relationships are, how they are changing, and why they matter. This is the core of our work. We have also identified six themes where our definition has further implications: leadership, teams, education, appraisal, careers, and research.

The Working Party's definition and description of medical professionalism, and the recommendations arising from them, can be found in Section 5 of this report. If our recommendations are acted upon, we believe that professionalism could flourish and prosper to the benefit of patients and doctors alike. However, the exercise of medical professionalism is hampered by the political and cultural environment of health, which many doctors consider disabling. This was part of the wider revolutionary agenda where pen and paper became tools to propel the liberation and development agendas of the African people. At independence, Dr Nzuwah and his family returned home and he was appointed deputy secretary responsible for administration, finance, posts and telecommunications under the Ministry of Roads and Road Traffic, Posts and Telecommunication.

In December , he was appointed permanent secretary of the Ministry of Roads and Road Traffic, taking over from Engineer Penry Mainwaring, who had retired. By submitting above, you agree to our privacy policy. In December , he was appointed chairman of a nine-member board of the newly established Urban Development Corporation that had been set up by the late Minister of Local Government, Rural and Urban Enos Chikowore. In a statement issued at the time, Dr Utete said that Dr Nzuwah, who was at the time the Senior Secretary for Local Government, Rural and Urban Development would effectively become chairman on May 1, after the retirement of the chairman, Mr Malcom Thompson in April of the same year.

Soon after the resumption of his duties Dr Nzuwah announced that senior Government officials would work on a contract basis starting in to increase performance and reduce inefficiency in the public sector. In he was the chairman of the Election Directorate that oversaw the elections that were held in April of that year. And in , he received death threats after someone sent him a bullet through the mail. As chairman of the National Resource Mobilisation and Utilisation Committee, Dr Nzuwah in travelled extensively across the country, overseeing the distribution of fuel, seed and fertilisers to farmers with a proven record of producing and delivering their crops to the Grain Marketing Board.

Dr Nzuwah retired from the Public Service Commission in , but those who succeeded him proceed with his work, brick-upon-brick. Read the original article on The Herald. AllAfrica publishes around reports a day from more than news organizations and over other institutions and individuals , representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica. To address comments or complaints, please Contact us. AllAfrica is a voice of, by and about Africa - aggregating, producing and distributing news and information items daily from over African news organizations and our own reporters to an African and global public. Getting positive coverage is one of the duties off PR officers, and they typically do so by issuing press releases, reaching out to the media, scheduling press conferences, and hosting events to attract media attention. Social media is an important part of publicity and PR efforts, and some PR officers are entirely focused on building buzz via social media platforms. Other tasks within this realm might include writing and designing brochures or advertisements and other collateral, organizing and assembling press kits, writing blogs, updating social media accounts, and reaching out to members of the media to secure coverage.

Some companies conduct public outreach by creating magazines or other publications to inform and educate the public, and often, public relations officers are closely involved in these efforts. They might research and edit articles, provide information about products, services or events, or work with designers to ensure that the finished product adheres to branding standards. They are also involved in the promotion of these products, often sharing content on social media. Depending on the organization, public relations and branding might be handled by one team or by separate teams working closely together.

However, what cannot be understated is the fact that PR and branding go hand in hand. A public relations officer is likely to be involved in branding discussions, especially if the company is new or in the process of rebranding. If the brand is already well established, the PR person is expected to know the brand inside and out and incorporate key messages and branding standards into all communications.

Everything a PR officer does needs to align with the established brand to maintain consistency and the desired customer perception and experience. PR officers are often put to the test when a crisis occurs that could potentially tarnish the image of their employer. In some cases, corporate PR officers conduct risk assessments and develop crisis communication strategies well before the worst happens. Responding to a crisis often means long hours, though, as officers are busy writing and distributing press releases, holding press conferences, managing social media, coaching spokespeople and monitoring public perception and response to measure the success of their efforts and determine whether additional tactics are necessary.

Employers typically prefer candidates who have experience in communications, such as working on student newspapers or have held internships in PR firms, PR departments, the media. The Accredited in Public Relations credential, commonly referred to as the APR, is awarded to individuals who have at least five years of public relations experience and successfully pass both a panel presentation and a computerized exam. During the panel presentation, candidates must answer specific questions to demonstrate their knowledge of PR and present a portfolio that contains a sample public relations plan.

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